Are you interested in getting more traffic through your door every day, and want to get started right away? Take a look at the information below, and contact us to set up a no-obligation meeting to discuss your particular needs.
Distribution
Blue Ribbon Coupons are mailed free to single family households within a particular zip codes. The U.S. Post Office insures reliable delivery of your advertising message or coupon within 7 days of the in-home date.
The Envelope...
We mail only full color glossy envelopes, assuring a bright vivid color presentation of your message on a #10 size envelope. Each envelope is intentionally designed to reach a specific area with the name of the town imprinted on it to assure a local feel. We feature 2 image advertisements on each envelope. 1 6.75 by 3 3/8 on the front of the envelope and another on the back of the envelope 2.25 x 4. These ads can be considered similar to a solo mailing. Your message with be seen by the 10,000 households receiving your envelope. This increases the opening rate over 93%.
Format
Unlike big bulky magazines and national coupons, our envelope is easily handled, ensuring greater delivery. Also because our coupons don't have to be cut, torn or ripped we reach 48% of coupon users that would rather not clip.
The Most Recognized and Used Program in Town
After mailing to homes in Upper Bucks and a portion of Montgomery County, Blue Ribbon is the most recognized, opened and used direct mail program in the area.
Research Data
A direct mail campaign featuring money savings coupons is a cost effective way to reach your customer. In this economic downturn, the consumer will be more likely to make a purchase if they are presented with a "deal".
Source: United States Postal Service
Savvy consumers consider mail an experience---It is a fundamental part of people’s lives.
Source: United States Postal Service
86% of 34+ bring their mail in daily.
Source: Advertising Age
87% of all shoppers use coupons.
Source: A.C. Nielson Co
95% of all shoppers like coupons and 60% actively look for coupons.
Source: Wall Street Journal article- "In a Pinch, Snip"
Coupon use rises as the economy weakens. 54% of shoppers surveyed said they had already stepped up use of coupons, and even more are expected to do so.